We all do it … a simple look at Behavioural Finance


Source: Franklin Templeton Investments

We like to think we invest rationally, but the field of behavioural finance has shown there are social, emotional and cognitive factors that affect our investing decisions. Those factors can undermine our decision-making ability and are more common than you might think.

Franklin Templeton has put together a range of short and fun videos to explain some simple concepts and behaviours investors exhibit.

Herding - click here.

Loss Aversion - click here.

Home Bias - click here.

Availability Bias - click here.

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